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Shopping in Europe is dazzling, with many cultures and retail venues. Finding souvenirs for yourself and gifts for friends and family is part of almost every trip, so rejoice in the choices you’ll have! For mind-blowing esthetics, at least window-shop iconic couture boutiques, a world unto their own. Concept and design stores will open your eyes to the hippest looks on the market for clothing and homewares. Shopping malls abound if you want the widest selection of today’s goods. If you’re a bargain-hunter, you owe it to yourself to wander through Europe’s myriad flea markets. Farmers’ markets are wonderlands of fresh foods, local specialties, and folkcraft. Be adventurous, take a craft class, and make your souvenirs! Take all of these golden opportunities to chat with the locals helping you shop to learn so much more about Europe. Not only will you take home great mementos, you’ll have bags full of precious memories.

Explore our interactive map, or scroll down to find ideas for your trip!
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Europe’s best undiscovered food markets

Discover local cuisine, drinks, and artisan goods that are unforgettably special

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Europe’s Hot Spots for Creative Cool

Three perfect cities for discovering Europe’s freshest creative talent!

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Shopping off the Beaten Track

There’s more to shopping in Europe than the designer brands on Champs-Élysées.

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Vibrant Swiss Experiences!

Unveil the best Swiss Markets & Extravaganza!

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Bulgaria, a shopping wonderland

Experience traditional and modern markets!

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Diverse shopping in Cyprus

Experience the delights!

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Flanders’ surprise shopping mecca

Kortrijk: a tale of textile, design, and fashion.

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Shopping diversity in Germany

Discover Germany’s unique shopping places.

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Ireland’s shopping hotspots

Enjoy some retail therapy in Ireland!

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The essence of Estonia

Perfect souvenirs to remind you of a perfect trip!

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Vibrant Shopping in the Netherlands

Explore Eindhoven and Rotterdam for design shops!

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Finland: Vintage Wonderland

Helsinki’s top vintage and secondhand stores.

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Spain’s most famous street markets

Find something unique to take home with you.

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Shop in Slovenia

Discover Slovenia’s vibrant shopping scene!

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Sights and souvenirs in Greece

Travel and shopping tips and options.

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Shop till you drop in Poland

Turn ordinary shopping into a unique attraction!

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Discover the delicacies of Hungary

Inimitable flavors in Hungarian markets.

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San Marino: endless shopping

Follow your instinct, buy local must-haves.

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Best Markets in Czechia

Prague’s flea markets and food stalls.

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Meet the locals in Croatia

The magnificent Rijeka fish market!

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Treasure hunting Wallonia style

Garage sales, brocantes and bargains…

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Shopping in Portugal

Take Madeira home with you!

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Hand-made in Slovakia

Modern design blends with centuries-old traditions.

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Take-away memories from Serbia

Flavorful and fragrant souvenirs!

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