Shopping in Europe is dazzling, with many cultures and retail venues. Finding souvenirs for yourself and gifts for friends and family is part of almost every trip, so rejoice in the choices you’ll have! For mind-blowing esthetics, at least window-shop iconic couture boutiques, a world unto their own. Concept and design stores will open your eyes to the hippest looks on the market for clothing and homewares. Shopping malls abound if you want the widest selection of today’s goods. If you’re a bargain-hunter, you owe it to yourself to wander through Europe’s myriad flea markets. Farmers’ markets are wonderlands of fresh foods, local specialties, and folkcraft. Be adventurous, take a craft class, and make your souvenirs! Take all of these golden opportunities to chat with the locals helping you shop to learn so much more about Europe. Not only will you take home great mementos, you’ll have bags full of precious memories.
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