Unlock an Unexpected Upgrade
Find your upgrade
Whether you explore off-peak, go offbeat, travel green or love local, travel responsibly for an Unexpected Upgrade
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Discover Sofia in Bulgaria
Read more about: Discover Sofia in BulgariaLeadA hidden gem of art and architecture. -
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Make traditional Czech glass
Read more about: Make traditional Czech glassLeadExperience the timeless legacy of the country's ancient glassmaking heritage.
Unlock your next destination
Stunning foliage in Transylvania
Revealing a new side of Romania.
Read more about: Stunning foliage in Transylvania
Discover the Wadden sea
A scenic detour from Amsterdam, Hamburg, or Copenhagen.
Read more about: Discover the Wadden sea
Autumn in Rioja, Spain
Off-peak adventures through wine, food, and nature
Read more about: Autumn in Rioja, Spain
Go offbeat for more adventure
Swap the hotspots for hidden gems.
Read more about: Go offbeat for more adventure
Tips for responsible travel
Share your experience with
#UnexpectedUpgrade
Share your experience with
#UnexpectedUpgrade
Our partners
This movement brings together a growing community of destinations, travel brands and organizations committed to making travel more responsible
About the Unexpected Upgrade movement
Žrnovnica @ Ivan Šardi
Description
Žrnovnica, near the city of Split in Croatia.
The Unexpected Upgrade is a global movement inspiring travelers to discover how more responsible choices can make their journeys even more rewarding.
It’s not about giving up enjoyment. It’s about gaining something more. Whether it’s traveling off-peak, exploring off-the-beaten-path destinations, choosing greener ways to get around, or supporting local businesses, small changes can lead to richer experiences and unexpected discoveries.
That’s the unexpected upgrade: a better travel experience for travelers, local communities, and the places we visit.