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Whether you explore off-peak, go offbeat, travel green or love local, travel responsibly for an Unexpected Upgrade

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This movement brings together a growing community of destinations, travel brands and organizations committed to making travel more responsible

About the Unexpected Upgrade movement

Two cyclists ride along a winding road, surrounded by lush hills and mountains under a partly cloudy sky.
Žrnovnica @ Ivan Šardi
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Žrnovnica, near the city of Split in Croatia.

The Unexpected Upgrade is a global movement inspiring travelers to discover how more responsible choices can make their journeys even more rewarding.

It’s not about giving up enjoyment. It’s about gaining something more. Whether it’s traveling off-peak, exploring off-the-beaten-path destinations, choosing greener ways to get around, or supporting local businesses, small changes can lead to richer experiences and unexpected discoveries.

That’s the unexpected upgrade: a better travel experience for travelers, local communities, and the places we visit.

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