2019 European Capitals of Smart Tourism
The EU’s drive for smarter tourism
General information
Bewitching scenery and irresistible tastes add to a dramatic culture you can touch, smell, see and savor in the Mediterranean. Relax beneath the sun on miles of renowned beaches. March into towns steeped in crusader history dotted among scrubland and cliffs plunging into clear water. Stand where legendary Greek mythology inspired and mystified civilization for centuries. Wander pathways through ancient settlements, Roman ruins and Byzantine monasteries. Sail along the Turquoise Coast on a gulette, or walk to the Temple of Artemis at Ephesus, later home to the Virgin Mary and St. John. Go north or south on the Apennine peninsula for rugged coastline and unforgettable views, like the Amalfi Drive near Pompeii. Between the breadth of culture and the natural allure, give in to the charm that has enticed travelers for millennia.
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The Most Unbelievable Landscapes in Europe
Europe’s landscapes are vast, beautiful and waiting to be discovered. From sand dunes in Spain to forests in Croatia, some of the world’s most fascinating places lay hidden in Europe. Browse this gallery to discover what’s here, and then come see it for yourself.
Sights and souvenirs in Greece
Travel and shopping tips and options.
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Eco-friendly Cyprus
Sustainable travel and nature spots.
Tee Off at Europe’s Best Golf Courses
If your European vacation includes the words “birdie,” “par” and “eagle,” then these golf courses are must-visit spots for you. Tee off at eight of Europe’s most pristine golf courses from the level greens of Malta to the towering cliffs of Portugal. No matter what type of course you’re looking for, Europe is bound to have it.
European Heritage Sites
European Heritage Sites include archives, monuments, archeological sites, and places of seminal cultural or political value, from the classic age to the present. Since the label’s inception in 2013, thirty-eight sites have been designated, bringing passages in Europe’s history to the foreground to honor, celebrate, and remember who built Europe, how, and why. They are lessons from the past to guide the future of Europe.
Countries in this region
Recommended trips
The Alps Experience
In the search for natural beauty and wildlife, each European mountain region has unique experiences and a character of its own. The deep gorges, snow-capped peaks, and glacial views of Europe are accessed by well-maintained trails creating more than just a paradise for skilled hikers and winter sport enthusiasts. Mountain lovers of all ages can ascend and experience the lakes, alpine trains and unique cultures that flourish in and around European mountains.
Exploring Europe with Kids
Go on a fun and exciting tour of the heart of Europe and see some of its best cities, all while entertaining and educating the kids at museums, castles and amusement parks. Work your way from Denmark to the Netherlands, stop in Luxembourg, and on down through Germany and ending in Switzerland.
Via Francigena
Via Francigena is one of the most iconic routes in all of Europe. Once known as the pilgrim route during the medieval times, the road that comes from Canterbury to Rome now serves as one of the most unique ways to travel through Europe. So put on your hiking shoes and get ready to explore the history of Europe one step at a time along the famous path.
Exploring the Capitals of Northern Europe
There’s a lot to explore in Europe. But northern Europe is like a world of its own. From the outdoor beauty of the fjords to the grand design and architecture of the museums and cathedrals, there’s always something to discover unlike anything you’ve seen before. Take a trip through the capitals of northern Europe to experience the wonder of these unique lands firsthand.
Pilgrimage routes to Santiago de Compostela
Why walking a pilgrimage route in Europe is the best way to truly experience rural splendor and spiritual bliss.
Exploring Europe with Kids
Go on a fun and exciting tour of the heart of Europe and see some of its best cities, all while entertaining and educating the kids at museums, castles and amusement parks. Work your way from Denmark to the Netherlands, stop in Luxembourg, and on down through Germany and ending in Switzerland.
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An Iconic Trip Through Europe
Europe is a place rich with history and culture. From Stonehenge in Great Britain to The Alps in Switzerland, the landmarks and sites of magnificent Europe will inspire your travels for years to come. Take it all in with a landmark trip through Europe on your next two-week getaway to some of Europe’s most iconic locations.
Choose your interests
Things to do
Vegetarian dishes from Spain
You will want to enjoy them again and again.
Via Francigena: discover Europe on foot or by bike
Modern day Europe is crossed by ancient medieval pilgrimage and trade routes, travelled by walkers and ramblers on a slow adventure, discovering castles, vineyards and olive trees, delicious food and local wines. One of the most famous routes in Europe is the Via Francigena – or the route from France how it was called in medieval Italy. Crossing Europe from Canterbury (England) to Rome (Italy), it reaches Santa Maria di Leuca on the very tip of the Italian heel. The route takes you from Northern Europe to the harbors of the Mediterranean Sea along 3200km, which are manageable in 4 months on foot. Browse the gallery to discover, region by region, some of the most beautiful places along the Via Francigena. Join Via Francigena photo contest!
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Must-see places in Greece
Fun for your travels!
San Marino must-do’s
A small country with a big choice of attractions.
Christmas in Malta
Discover beloved holiday traditions.
Veneto Extra Virgin Olive Oils
The Valpolicella, Euganei-Berici and del Grappa Extra Virgin Olive Oils are different types of olive oils, but all with a fruity taste and a slightly bitter hint.
European Wonders
Find excitement in Europe’s National Parks!