How to explore Germany’s sports culture

Football in Germany brings to mind major clubs such as Bayern Munich or Borussia Dortmund, but the sport reaches far beyond the Bundesliga. From small village clubs to sold-out stadiums, football brings people together across generations and regions, creating a sense of community that shapes everyday life throughout the country. Whether through behind-the-scenes stadium tours, historic football moments or the shared excitement of major tournaments, visitors can experience this passion in many different ways. 

Large modern stadium surrounded by trees, cityscape in the background at sunset.
Leipzig - Red Bull Arena from above.  © Leipzig Tourismus und Marketing GmbH/Philipp Kirschner. 

From matchday to stadium tours 

For many visitors, exploring cities such as Munich, Leipzig, Hamburg or Frankfurt also means experiencing their football culture. Many German stadiums offer guided tours that provide a glimpse behind the scenes. In Frankfurt, for example, the Deutsche Bank Park offers tours through the players’ tunnel, changing rooms, and VIP areas. Visitors can even use VR headsets to experience the matchday atmosphere from a player's perspective. 

Nevertheless, there’s no question about it — to fully experience the atmosphere, attending a match is almost a must. Fan chants, choreographed displays, beer and bratwurst make attending a match a truly unforgettable experience. 

Cheering sports fans in a stadium wearing team colors and celebrating with confetti.
German soccer fan cheers for his national team. © AdobeStock/Jacob Lund. 

Football history beyond the pitch 

From packed stadiums and matchday traditions to the shared excitement of major tournaments, football plays an important role in German culture. For those curious about how this passion has developed over the decades, the German Football Museum in Dortmund offers a fascinating journey through the sport's history. The museum tells the story of some of the country’s greatest football moments, from the 1954 World Cup victory to the 2006 Sommermärchen. Interactive exhibitions, trophies and memorabilia connected to legends such as Franz Beckenbauer and Miroslav Klose highlight how deeply football is woven into Germany’s cultural history.  

Modern glass building of the German Football Museum lit up in the evening.
Dortmund - German Football Museum. © GNTB/Mark Wohlrab Fotodesign.
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