“Lebensgefühl” beyond the beaten path
Austria’s cities don’t surprise with grand gestures, but with the magic of everyday places — quiet courtyards, historic alleyways, local markets, and parks full of life. These aren’t just backdrops for a photo; they’re where the real spirit of the city comes alive.
Whether you’re wandering Vienna’s grand boulevards, exploring Salzburg’s baroque lanes, or stumbling upon street art in Graz, you’ll find every city — even the Small Historic Towns — has its own energy and identity. Culture and sights layered with centuries of history, cafés where time slows down, restaurants bursting with local flavor, famous landmarks, and unexpected modern gems. Austria’s urban life is easygoing, full of soul, and wonderfully authentic.
Museums, galleries, and cultural buzz
Austria’s museums and galleries are anything but dusty. They’re places where old meets new and creativity takes center stage. In Graz, the bold, futuristic Kunsthaus stands just steps from ornate palaces. In Salzburg, the Museum der Moderne offers cutting-edge exhibitions and panoramic views over the old town. And in Vienna, innovation is thriving inside centuries-old buildings, from the striking World Museum to the sleek Museum of Applied Arts. Wherever you go, you’ll feel the dialogue between history and the present.
Summer in Vienna: stroll, sip, swim
Vienna in summer is pure bliss. When the heat kicks in, the city cools off in style, with locals heading straight to the water. The Alte Donau and Danube Island are favorite swimming spots just a short tram ride away. Need shade? You’ll find it in sprawling parks like the Prater or in tucked-away city gardens perfect for a picnic.
As the sun sets, Vienna shifts gears. The Danube Canal buzzes with street food stalls, DJs, and riverside bars. If you’re looking for a view, rooftop bars across the city serve skyline cocktails with a side of sunset.
Road-trip ready: explore Austria beyond the cities
Once you’ve soaked up city life, hit the road. Austria is made for self-guided adventures. Take the scenic route and discover charming villages, quiet mountain towns, and local favorites that don’t show up in every guidebook. It’s a chance to slow down, explore at your own pace, and uncover the stories behind the scenery.
Old buildings, new purpose
Austria takes preservation seriously — but it’s not frozen in time. Across the country, historic buildings are getting a new life. You’ll spot cool cafés, indie shops, and creative studios tucked into centuries-old walls. These spaces are full of character, and are part of something bigger.
Reviving historic buildings isn’t just good for the eye — it’s good for the planet. Reusing structures saves energy, reduces waste, and protects biodiversity. In Austria, preservation is more than a nod to the past. It’s a forward-thinking act of sustainability — and a powerful way that cities are reimagining their future.
