The festival started in 2013 with the mission to promote positive values in the community through music and art, inspiring people to be more attentive, caring, happier, and more relaxed. It takes place at the National Ethnographic Park “Romulus Vuia” in Cluj-Napoca, the largest city in the historical region of Transylvania. The park was founded in 1929 as the first of its kind in Romania and is part of the Transylvanian Museum of Ethnography. It covers over 12 hectares and houses over 200 exhibits. During the festival, every house and yard comes to life, with stages, restaurants, recreational activities, and relaxation areas set up throughout the park. The festival limits attendance to 7000 per day and hosts approximately 40 concerts across 4 stages. In 2023, it was nominated for the 5th time in the first 10 Best Small Festivals by the European Festival Awards.
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