The Right Stuff
Plan a European vacation that fits your travel style!
Listen to the Music
Exploring Europe’s Thriving Music Scene.
Reading Europe
Explore the Legendary Literary Heritage!
Through the Grapevine
Wine has influenced the culture of Europe for centuries. Dating back to 1600 BC, the Romans spread wine grapes throughout Europe and quickly became skilled at classifying grape varieties and colors, observing characteristics, and building fertilization techniques. By the first century AD, wine was being exported from Italy to Spain, Germany, England and France. The world’s oldest operating winery, the Château de Goulaine in France, is still open to visitors today and was a reason the country and its surrounding area quickly dominated the world wine market.
Music on the Brain
Even if the only music lesson you ever had was more than four presidential administrations ago, it’s never too late to learn and appreciate different kinds of music. Families, college students and lifelong learners flock to Europe to take advantage of its plentiful opportunities for cultural enrichment through music.
Tourism with Good Taste
If you love cooking as much as you love traveling, why not combine your passions and embark on the ultimate tasting tour? With gastronomic tourism on the rise, travellers from all over the world are able to get a unique perspective on a country’s native cuisine and how it’s prepared while sampling the local culture, sights and attractions. Try a cooking class in Europe and learn culinary secrets from world-renowned chefs in some of Europe’s most spectacular settings. Learn to make paella in Valencia, how they make cheese in the South of France, or about nose-to-tail butchering in the English countryside.
Whimsical, Surreal and Square
From the virtuosos of the Renaissance to the modern masters, Europe has hundreds of museums and galleries to house them. Experience the movements that started in Europe, such as Surrealism with Salvador Dalí and Cubism with Picasso. Europe was the center of a revolution in art, the Renaissance.
Catch Some Waves, Sun and Sand
Searching for the perfect beach can be a difficult task, especially in an area you are not familiar with. However, in Europe, you’ll know you’ve found the ideal surf and sand thanks to an iconic marker – a blue flag. Europe’s Blue Flag Beaches meet strict standards for water quality, safety and eco-friendliness, making them the ideal spot for sunbathing, swimming, and playing. Luckily for travelers, there are over 4,000 beaches that have achieved Blue Flag status in the world – and Europe has a large majority of them.
Savour the Catch of the Day
From fresh Atlantic cod to giant king crab, Europe has an amazing selection of seafood. Explore the regional cuisine of traditional plates from around the coasts of Europe. Find the freshest seafood at a fishing village market or in a five-star restaurant. Head onto the waters with a guide and catch your own fish and learn how to prepare it. Whether it’s caught in the Mediterranean Sea, the Atlantic Ocean or the North Sea, European seafood is a treat.
Cheers – You’re in Europe!
Europe’s culture is not limited to its numerous art museums and palaces. Some of Europe’s greatest stories can be heard over a glass of wine, beer or other drink within the walls of a pub or finest alcohol outlets off the beaten track.
Explore Europe Through Your Taste Buds
Discovering Europe’s creative hotspots. A selection of trendsetting venues, innovative concepts, and the freshest ingredients to inspire your visit to Europe.
Shopping off the Beaten Track
There’s more to shopping in Europe than the designer brands on Champs-Élysées.
