Looking for a travel destination that beautifully blends history, culture, and innovation? Welcome to Torino, the European Capital of Smart Tourism 2025. Nestled at the foothills of the Alps, this vibrant city draws over 1.5 million visitors annually. From its legendary football clubs and iconic car brands to cutting-edge tourism initiatives, this city is redefining what it means to be a smart and sustainable travel hub.
AI-Powered Adventures & Immersive Culture
Torino is transforming tourism through innovation. Meet NETA (Navigation Exploring Tourist Assistance) – your personal AI-powered guide! Whether you need a bespoke itinerary or real-time travel insights in over 50 languages, NETA has you covered. Access this smart assistant via multimedia totems throughout the city or through the easy-to-use mobile app.
Through the TrialsNet project funded by the Horizon Europe programme, the city is becoming a living laboratory, integrating culture with cutting-edge technologies. Five major museums are now testing innovative solutions that enhance the visitor experience, blending tradition with future-forward practices.
From Industry to Creativity – A City Transformed
Torino’s rich industrial past now fuels its vibrant cultural scene. Visit the iconic Lingotto Car Factory, once an industrial powerhouse, now transformed into a multi-purpose space featuring a shopping center, congress hall, and the famous Pinacoteca Agnelli art gallery.
Another must-visit is OGR-Officine Grandi Riparazioni , a former industrial site reborn as a creative hub for art, music, and tech startups. Torino’s transformation continues at Parco Dora, once home to Fiat and Michelin, now hosting Kappa FuturFestival – one of Europe’s top music events – and Terra Madre Salone del Gusto, a must-visit for food lovers.
A Model for Smart & Sustainable Tourism
Torino is leading the way in inclusive and sustainable travel. The Turismabile platform provides detailed accessibility information on hotels, restaurants, and cultural sites, ensuring everyone can fully enjoy the city.
In 2024, Torino launched a user-friendly redesign and innovative tools like Accessiway to make exploring even easier. Paired with the Torino+Piemonte Card, which offers great deals on top attractions, the city welcomes everyone to enjoy its heritage and hospitality.
Explore Torino’s Green Side
Torino’s Routes to Nature project connects visitors to over 70 km of scenic hiking trails and 90 km of cycling paths, including the scenic CoronaVerde route, linking lush parks with UNESCO sites.
Climb Superga Hill for breathtaking city views or visit the National Mountain Museum at Monte dei Cappuccini. Whether hiking or cycling, these eco-friendly routes immerse you in Torino’s natural beauty while supporting local communities.
A Culinary Journey: Sustainable and Delicious
Torino’s cuisine is a true reflection of its commitment to sustainability. Savor its world-famous cuisine, deeply rooted in the Slow Food movement, which champions local traditions and sustainability. Enjoy exquisite wines, handcrafted chocolates, and the globally celebrated Terra Madre Salone del Gusto food festival – along with its iconic vermouth, renowned worldwide for its rich tradition and historic production and a must-try for visitors interested in its culinary heritage.
Whether savoring street food or dining in a historic café, Torino’s culinary landscape offers an unforgettable taste of Italy.
Torino Discover More Smart Tourism Destinations
Want to see how other cities are leading the way in smart tourism? Visit the European Capital of Smart Tourism website or download the Best Practices 2025 Report for insights from across Europe.
To find out more about Smart Tourism, listen to the ‘Smart gets you further’ podcast here. For the latest updates on the European Smart Tourism, follow us on our website, Facebook, or Twitter.