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Streets of soul and charm

Beyond the lights of the big cities, Serbia’s smaller towns capture hearts with their hidden alleys, picturesque squares, quiet cafés, and charming galleries. They exude authenticity and relaxation, offering a different rhythm and deeper experiences. They aren’t less significant — they’re just more intimate, warmer, and often unforgettable.

The old town of Novi Sad

The central core of Novi Sad is like an exhibition pavilion of diverse architectural styles, from Baroque to modern. If you look more closely, you’ll notice numerous passages that cut through massive buildings and lead to spaces shimmering with life.
What used to be courtyards are now often inventive spaces hiding cafés and restaurants with gardens, beer halls, galleries, bookstores, pastry shops, an occasional watchmaker or artisan, shops with all kinds of goods, and souvenir stores. In other passages during hot summer weather, you can rest under the canopy of a giant plane tree, buy a book, or, on rainy or snowy days, sip mulled wine, enjoy a slice of strudel, and admire artworks in a neighboring gallery.

Foreign art collection

With its endowment of paintings and applied arts, the Novi Sad city museum has one of the most important collections of foreign art in Serbia. Housed in a Baroque palace, the collection is the legacy of Dr. Branko Ilić, who donated 15th– to 20th-century artworks to the city. You’ll be drawn to works by Italian, Flemish, and French masters, as well as the collection of 18th– and 19th-century clocks, including a clock with a porcelain vase from the 18th-century French Sèvres workshop — an exceptional piece of art from the time of Louis XVI.

Subotica — the hidden gem of Northern Serbia

Among the sea of European destinations, Subotica stands out as a city that offers a rich cultural heritage and instantly captivating charm. It is known for its exceptional Art Nouveau architecture, unique in this part of Europe.

Alternative culture and hidden corners

To experience Subotica’s hidden side, we recommend visiting local art studios, alternative galleries like the Contemporary Gallery of Subotica, the Porcelain Museum, or underground exhibition spaces that often host cultural events, performances, and workshops with local artists.

After immersing yourself in art, relax at one of Subotica’s cozy cafés or pastry shops, or at one of its old-town taverns.

Subotica is authentic and unpretentious — ideal for travelers seeking art, culture, and a connection with local life, all at significantly more affordable prices than in larger European cities.

It’s the kind of place that proves just how rewarding it can be to explore the hidden corners of Serbian cities!

Things to consider before traveling

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Some tips to consider while traveling

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