The origin of the Fira de la Cirera d’en Roca goes back to the late 19th century when the phylloxera vine disease struck, many of the vineyards had to be abandoned and the farmers were forced to find alternative work. The Roca family were working as miners in the Pyrenees, when they discovered a cherry variety very different to the one they were used to back home. They brought it to Arenys where, thanks to the sun and climate, the variety developed its own character. This variety of cherry acquired its special character thanks to the soil and climate. It is a variety with a firm red and yellow flesh that is both sweet and acidic with organoleptic qualities.
Between the end of June and the end of July, the d’en Roca Cherry Gastronomic Days take place. Many restaurants in Arenys de Munt offer a special menu containing dishes cooked with cherries.