Benidorm is more than just golden beaches; it has a vibrant nightlife and year-round Mediterranean appeal. It’s also leading the charge in sustainable tourism, proudly holding the title of 2025 European Green Pioneer of Smart Tourism. This iconic city is setting new standards for eco-conscious travel, proving that eco-friendly practices and world-class tourism can go hand in hand. With a focus on environmental preservation, smart mobility, and responsible tourism, the city is setting new benchmarks for sustainable travel.
Known for its lively holiday atmosphere, this city is also involved in the Sustainable EU Tourism – Shaping the Tourism of Tomorrow initiative. Through collaboration with other European destinations, it focuses on strengthening tourism sustainability via knowledge exchange and peer learning. By aligning with the EU’s Transition Pathway for Tourism, Benidorm is committed to a greener, more resilient future.
Embrace nature in Benidorm
Did you know that over 61% of Benidorm’s 38 km² territory is protected? This makes it a paradise for nature enthusiasts. From the Sierra Helada Natural Park to the Moralet Forest, landscapes are preserved for future generations. Dive into the Posidonia Oceanica meadows beneath its crystal-clear waters, vital for sustaining marine biodiversity. Its innovative environmental measures, such as chemical-free beach cleaning and advanced drainage systems, ensure that future generations can continue to enjoy city natural beauty.
Whether hiking scenic coastal trails or exploring protected marine reserves, Benidorm offers eco-conscious adventures that harmonize conservation and leisure. Enjoy nature while supporting sustainable tourism!
Sustainable Adventures in Benidorm
A tourism offer that goes beyond the sun and sea: the city champions eco-friendly activities, from cycling routes through protected landscapes to sustainable golf courses and theme parks designed with green principles.
Visitors can experience authentic local culture through guided historical tours, gastronomy workshops, and vibrant events all year round, even in winter. Eco-friendly travel in Benidorm means lower carbon emissions, improved local interactions, and a deeper connection with the destination. It’s not just about seeing a place – it’s about experiencing it responsibly.
Innovating with smart tourism
Benidorm is not just embracing green tourism; it’s innovating with smart solutions, too. The city’s advanced cutting-edge water management system achieves 95% efficiency for public use, with over 36% recycled greywater used effectively. Visitors can also use real-time beach monitoring apps to check beach capacity, weather updates, and local events, reducing congestion and environmental impact.
Sustainability at its Core
Sustainability is deeply embedded in Benidorm’s infrastructure, driven by the region’s challenging climate, with limited rainfall and increasing water scarcity. To address this, the city has reduced water consumption by 18%, ensuring a more efficient use of resources. This commitment ensures both locals and visitors benefit from a greener environment.
Plan Your Green Escape to Benidorm
Whether you’re looking for a sun-soaked getaway, an eco-friendly adventure, or a cultural experience, Benidorm offers a perfect balance of relaxation and responsible tourism. Embrace sustainability and immerse yourself in the unique charm of this European Capital & Green Pioneer of Smart Tourism.
Travel with purpose
Your travel choices matter! Here are a few simple tips to make your next trip:
- Choose eco-certified accommodations – Stay at hotels or lodgings that prioritize sustainability.
- Low-impact transport – Travel by train or bus instead of flying, and use public transport or cycling within destinations.
- Support local businesses – Buy from local artisans, eat at locally owned restaurants, and opt for experiences that directly benefit communities.
- Reduce waste – Carry a reusable water bottle, avoid single-use plastics, and dispose of waste responsibly.
- Respect cultural and natural heritage – Follow local guidelines, stick to marked trails, and avoid disturbing wildlife.
- Travel off-peak – Visit destinations outside of peak seasons to help reduce over-tourism and support local economies year-round.